The Journal publishes original and insightful peer-reviewed articles as well as industry-based case studies, plus invited expert commentaries and editorials which rigorously consider:

models and theories effectively used in brand management research and practicehow the world's leading companies are managing their brandsthe latest thinking, techniques and initiatives used by agencies and consultantscurrent case studies which explore leading organisations' practical experiences, the problems faced and the lessons learnedapplied research from leading business schools, research institutes and universitiesIf after reading the aims and scope you consider your article potentially relevant you may submit your work for consideration as per the normal process. The Journal Editors do not ordinarily discuss potential suitability of articles prior to submission.

The Journal also regularly publishes themed special issues and is essential reading for brand strategists in both private and public sector organisations, and academics in universities and business schools - including:

Professors and LecturersMaster, MBA and PhD studentsBrand ResearchersMarketing and Branding ConsultantsHeads of Branding, Brand Directors and ManagersMarketing DirectorsBusiness Development ManagersHeads of Corporate CommunicationsCEOs and Managing DirectorsAgency DirectorsPlanning Directors and Strategic PlannersIP Lawyers and Patent Attorneys

Topics covered include, but are not limited to:

Online or Digital Branding	Brand Metrics and/or Analytics	Luxury Branding	Brand Ethics and/or Corporate Social Responsibility	Brand and Finance
Brand Reputation, Identity and Image	Brand Relationship, Loyalty or Love	Branding and Technology	Branding, Innovation and/or R&D	Brand Valuation
Integrated Brand Communication	Brand Management	Brand Equity	Brand Community (Online)	Product Branding
Service Branding	Business-to-Business Branding	Retail Branding	Private Label Branding	Brand Heritage and History
Qualitative and Quantitative Brand Research	Brand Architecture and Portfolios	Brand Alliances and Mergers	Corporate Brand Management	Brand Experience
Brand Crises	Brand Counterfeits	Brand and Law	Brand Extension and Brand Growth	Brand Credibility and Trust
Open Brand Management	Brand Elements (Logo, Naming, Packaging, etc.)	Branding for Profit and Non-Profit Organisations	Brand Co-creation	Brand Research Methods